Integrate your CPA page with your other campaigns. Place links to your CPA page on your blog, website and in the signature of your professional emails. You should draw attention to your CPA page by presenting it as a way to get access to exclusive content and more promotional offers.
Use CPA to share links to your site. You should try writing weekly articles or launching a video blog so you can create more content on a regular basis. Your audience will subscribe to your updates on CPA if you create quality content. Make sure you mention your CPA campaign in your articles or videos.
It can be helpful to be active on other CPA pages instead of just your own. Posting your opinion on CPA profiles that you don't run can get your page some attention. However, it needs to be the type of attention you need. You should be posting when there is something important to say. Make sure that you avoid spamming other pages.
Try using a call-to-action graphic to convert visitors to your page into followers of your page. This will encourage people to "like" your page in order to receive some discount or content. When people come to your page, all they see is "like our page for more info", then after they like the page, they can see the content.
When working on CPA fan engagement through building conversation, lean towards posting easy to answer questions. If you post complex questions, you won't get many responses and you could even drive some fans away. Keep the questions simple, and aim for questions that only take a few words to answer. This will increase the interactivity surrounding your page.
Never rely on anyone else's advice as to when the best time for updating your page is. While a non-profit may find people are more charitable on the weekend, that doesn't mean your customers aren't actually checking out your page at work. Do your own research to figure out when you should be posting.
If you do not have time in the day to maintain a CPA page, you should get someone else to do it. People will notice if your messages become to brief and start to lack substance. It is perfectly acceptable to have someone else run the page while you work on other aspects of the business.
Consider using CPA advertising. By paying for CPA ads, you can reach a larger audience by targeting specific demographics. This can get your CPA page a lot of attention, and that's important. Try it out for a while and then cancel it if it does not seem to be working.
If you have not yet set up shop on CPA, hopefully now you will. You now should this contact form have enough information to start, so you don't have an excuse to stay away from CPA! Even if you have had a CPA page for awhile, there is always room for improvement. The tips you have just learned will aid you.